The essence of Internet marketing
There are many people going online every day thinking that the all powerful Internet will make them rich overnight…
Well, nothing can be further from the truth… Well, it can make you very rich fairly quickly, but the “no work” mentality is something that makes it almost impossible for a vast majority of people to make it.
But there’s an even more confusing truth lurking behind the Internet marketing game. You see, many people actually do work, they work very hard and for a very long time, but still just barely make ends meet.
In time it becomes frustrating and all those fantasies from a few years ago just disappear and they usually quit and find another job. It is very common actually…
The problem is that those people fail to see what’s going on behind the scenes of all the successful Internet marketers — and the more they work, the less chance they get to really understand it.
You see, it isn’t enough to simply “work”. It is very easy to say to a person: “The more you work, the more money you’ll have…”. But we know from the off-line world that this doesn’t hold true entirely… The thing is — you have to know WHAT to focus on in order to really succeed.
Some workers work long hours every day, but their income is rather small compared to the income of some other people that work less. So, work itself isn’t what makes a person rich.
What is then?
Glad you asked… Simply put, it is the focus one has, the long term goal of what to achieve and a solid plan on how to achieve it.
All of the successful internet marketers treat their web sites as a business — NOT a job! While an average person focuses on how to get more clients and have more work, an Internet marketer focuses on how to grow his or her business and automate it so he or she can focus on new ideas and projects that will bring him or her even more money.
The successful internet marketers use leverage — they constantly employ new people to promote their business and use the same customer base over and over again while most people just simply complete a task (e.g. create a web site, graphics, write articles…) for people and then go look for a new JOB to do.
There are three important traits that every Internet marketer must learn in order to be successful:
1.) First and foremost learn how to SELL online and how to do email marketing correctly. You’ll learn both of these things by investing $15 in this incredible book and reading it: http://hypnoticmindtraining.com/Amazon/WebCopyThatSells
2.) Second, Always capture your prospect’s and customer’s name and email address and start building YOUR OWN list. The best solution is to hire a third party company to manage your list (email deliverability is much greater that way, you don’t have to worry about spam complaints — they WILL happen and those companies know how to handle it…). One of the best companies for this job is: http://hypnoticmindtraining.com/aweber
3.) Have an affiliate program ready. It is when you pay people commissions for each paying customer they bring you. If you want to sell a digitally downloadable product (software, ebooks…), use ClickBank to process payments and automate paying your affiliates: http://hypnoticmindtraining.com/clickbank
This is it in a nut shell. There’s much more, but if you at least do these few things, you’ll be ahead 99.9% of all people going online to make money.
Clearly now, after reading this article you’ve understood that Internet marketing isn’t about finding yourself another job, but rather to build and grow your own business.
About the Author
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Written on May 30th, 2007
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