The Magic of Viral Marketing

The magic of viral marketing can make you even millions of dollars when you are able to create a following of hundreds of thousands or millions of people! What makes viral marketing work?

What is the USP? (Unique Selling Proposition) Do you have a wow factor? Do you have something that has a sizzling offer that will benefit people? Remember the popularity of hotmail, first it has timing, people are looking for an e-mail account and why not hotmail if it is offered to you for free and recommended by a trusted friend?

It must be something that people would naturally want to share it with their friends. For example, if there is a simple way to make $1,250,000 in 5 years time, would you share it with your friends, it must be believable and not $1,000,000 in 3 to 6 months or some kind of chain letters’ offer.

They must see it happening it in their minds and it is simple and duplicable! What if it is something that is within their reality such as earning $300 to $1,000 a month by sharing a free ebook? Again, people are usually suspicious and in their minds are asking “What’s the catch?”

For viral marketing to work, you must respect the intelligence of the people and show them step by step how to do it and why it will work for them. Are the instructions clear, is it easy to do it and can they stop at any time? Is it something that they will feel comfortable promoting it?

Is the free ebook you are offering has any value and if you give away 100 free ebooks, how many will take action and do what you are doing? Is it duplicatable? A good percentage of people who will take action will most probably be about 5% because most of the people who receive your free ebook are not strangers. Don’t expect too much because most people are held back by inertia, doubts and plain laziness, and some of them just out of procrastination, never take action at all!

The product, the ebook or the opportunity must be able to solve a problem, it offers a solution! It could be health, financial or even a personal issue such as lack of confidence. The excitement of taking the challenge and seeing the buzz created by the viral marketing, is something that people enjoy experiencing and to be part of a powerful movement that may appear in the media is very exciting!

What if today you are given a free ebook that tells you about an opportunity to make $300 to $1,000 a month simply by sharing this ebook with your relatives and friends, the first few questions that comes to your mind will be “Is it going to be that easy?” “Will there some commitment of time, money and effort to make it work? “How does it work?”

Elbert Hubbard, the philosopher said it so well, “Something for nothing is always paid for!” Free things we get are usually supported by advertisers. This free ebooks that is given away freely is supported by a business which give everyone an opportunity to participate in it and help people to be happy, healthy and wealthy.

And that is why this free ebook is titled: How To Be Happy, Healty and Wealthy! Let’s work on a very conservative figure that when you give away 100 free ebooks, only 5 will take action and when 5 give away 100 free ebooks, your group will multiply to 25 and the same process is repeated and you will have 125, 625 and 3,125. Sounds like network marketing, isn’t it? If you study most businesses especially franchises, the growth is similar to network marketing, as the business becomes popular, the growth becomes exponential!

Many times it is with the help of viral marketing that franchises are able to grow from one master franchise to thousands of franchises! Another good example is the movie: Titanic, why the movie is able to gross hundreds of millions of dollars? It is because people can’t help telling their friends about the movie and out of curiosity of what the movie is all about, hundreds of thousands of movie goers bought their tickets!

What if I tell you there is this interesting free ebook: How To Be Happy, Healthy and Wealthy! that is creating a buzz, that promises you an opportunity to make $300 to $1,000 a month simply by sharing this free ebook, would you be interested to know how it works? Would you be curious to find out what this free ebook is all about? Never underestimate the power of curiosity, it is one of the critical element of viral marketing, it has helped made hundreds of millions of dollars for the movie makers!

Would you be curious enough to want to be part of this viral marketing that is being launched right now? For more information, go to: http://www.SimplyLearnAndEarn.com

Feel free to use this article on your website or ezine as long as the following information about author/website is included.

About the Author

Bruce Seah, Marketing Consultant and Author. His passion lies in network marketing, internet marketing and anything to do with marketing! His website: http://www.BusinessAtAClick.com

Written on February 2nd, 2007
Read more articles on Viral Marketing.

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